2018 Annual Oral Health Legislative Report
Page 8
radio advertisements, and launched a Spanish-language radio advertising campaign to promote
the safety and benefits of drinking tap water. The advertising message used a Spanish-speaking
dentist to discuss the safety and benefits of drinking tap water in Maryland, highlighting that tap
water contains fluoride, which protects teeth and prevents cavities. The campaign targeted
Latinas aged 18 to 45 in Baltimore, Howard, Montgomery, and Prince George’s Counties, and in
Baltimore City. Advertising ran on WLZL radio, Maryland’s largest and most popular Spanish-
language radio station. Advertisements also targeted Latinas on Pandora radio, YouTube, and
Facebook. The campaign ran in July and August of 2018. The 187,850 advertisements that ran
garnered almost 700,000 gross media impressions.
Perinatal and Infant Oral Health Quality Improvement Project
The Perinatal and Infant Oral Health Quality Improvement (PIOHQI) project, funded by HRSA's
Maternal and Child Health Bureau, spans from August 2015 to July 2019 and aims to reduce the
prevalence of oral disease in pregnant women and infants through improved access to high-
quality oral health care. In CY 2017, the University of Maryland College Park School of Public
Health, a contracted PlOHQI partner, conducted surveys, interviews, and focus groups of
pregnant women, personnel from the WIC program, and medical and dental providers to assess
barriers and facilitators to oral health care during pregnancy. Findings informed the development
of oral health educational materials, including a State guidance document on oral health care
during pregnancy, which was disseminated statewide to all dental and prenatal providers in May
2018. The guidance also serves to improve oral health integration into prenatal care and to
encourage dental providers to see women throughout the entire duration of pregnancy. The
PIOHQI project has several pilot prenatal sites involved in oral health care integration and
referral efforts, including LHD, FQHC, and hospital settings. The PIOHQI project also works
with home visiting programs in the State, in partnership with the Department’s Maternal, Infant,
and Early Childhood Home Visiting Program to integrate oral health into routine home visits
with families.
Expanding Oral Health Infrastructure
Maryland Oral Health Plan
In January 2018, the Maryland Dental Action Coalition (MDAC) released the updated Maryland
Oral Health Plan (MOHP), a five-year roadmap to improved oral health.
Funded by OOH, the
plan builds on oral health improvements achieved since the release of the first State plan in 2011,
identifies critical remaining gaps, and outlines strategies to improve the oral health and overall
health of Marylanders.
Statewide Summit
In June 2018, more than 120 representatives from a broad cross-section of oral health
stakeholders, including government, non-profits, clinical care providers, MCOs, associations,
foundations, and academia attended MDAC's Oral Health and Overall Health: Outcomes for